Rapid Insights: Blur Becomes Largest NFT Aggregator
Quick Take
- Blur is a new NFT marketplace and aggregator that launched for the public last week.
- Its attempt to solve the royalty dilemma through a unique incentive structure in combination with a streamlined trading experience has already enabled it to capture 43.4% of the aggregator-driven NFT trading volume.
- At the same time, its current strategy raises fundamental questions regarding the sustainability of its incentive scheme, which could be resolved through Blur’s upcoming governance mechanism.
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Author: Thomas Bialek
