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Crypto.com Looks to Cash In on Bull Market With $100M Advertising Campaign

Cryptocurrency exchange Crypto.com is embarking on a global advertising campaign, looking to cash in on the latest surge in the cryptocurrency market.

  • A spokesperson for the company told CoinDesk the exchange has invested $100 million in the campaign, which encompasses more than 20 countries and will run for “several months.”
  • Entitled “Fortune Favors the Brave”, the ad stars Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister, Crypto.com announced Thursday.
  • The campaign represents an aggressive move on the part of Crypto.com and follows less than two months after crypto derivatives exchange FTX launched a $20 million U.S. ad campaign featuring the married couple Tom Brady and Gisele Bündchen.
  • After a relatively sedate summer, the crypto market has been given renewed momentum, buoyed by the long-awaited debut of a bitcoin exchange-traded fund in the U.S. Crypto.com will be aiming to capture this momentum to help establish the brand in front of a wider mainstream audience.
  • The ad’s message is “focused on financial independence and self determination,” CEO Kris Marszalek said in a statement, with its timing coinciding with the “early stages of mainstream adoption of cryptocurrency.”

Read more: FTX Scores Another Sports Sponsorship With Super Bowl Ad

UPDATE (OCT. 28, 13:19): Changes photo.

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Author: Jamie Crawley

Financial Action Task Force releases finalized crypto guidance with clarifications on DeFi, NFTs

The Financial Action Task Force has released revised and finalized crypto guidance, containing clarifications on who falls under its recommended requirements.

The global anti-money laundering watchdog first issued its virtual asset guidance in 2019. That draft called for crypto exchanges and money transmitters — which it refers to as virtual asset service providers (VASPs) — to meet standards applied to traditional financial companies. Much of this proposed approach focused on a so-called travel rule, which asked VASPs to collect and transmit originator and beneficiary information on parties participating in a transaction. 

Since then, some jurisdictions have begun the process of implementing these standards, and the FATF has continued to review and amend its draft guidance. The body has also conducted reviews of the implementation process in jurisdictions and absorbed industry feedback on its proposed standards.

Critics expressed concern over the technical challenges this approach posed since there was no way to transmit this information securely when the FATF first announced its intended standards. Since then, solutions have emerged, but the FATF continued to raise the bar in its reviews, making clear the dangers of so-called non-custodial wallets and proposing to apply travel rule standards to less-easily categorized entities within the realm of decentralized finance (DeFi).

This set off a flurry of feedback from the industry as many felt it was unclear how the FATF would apply its VASP standards to DeFi. For this reason, the body punted on finalizing the guidance at its July plenary meeting until October, taking the time to augment the draft guidance with additional clarifications.

Now, that guidance is finalized and those clarifications are in. 

Broad but case-by-case

While the clarifications do hone in on what the FATF is looking for, it’s important to note that the body reiterated in each case that it still intends for the definitions to be interpreted broadly and utilized as needed by jurisdictions to combat illicit finance activity.

The FATF acknowledges that understanding the function of a technology should be put above whether it fully adheres to the letter of the definition. Services should be analyzed based on what they provide rather than how they might fit into the nomenclature the FATF has provided.

“Countries should not apply their definition based on the nomenclature or terminology which the entity adopts to describe itself or the technology it employs for its activities…The obligations in the FATF Standards stem from the underlying financial services offered without regard to an entity’s operational model, technological tools, ledger design, or any other operating feature,” said the guidance.

Is an NFT a VA?

It began by clarifying what constitutes a virtual asset, or VA. For the FATF, VAs aren’t merely the digital representation of value, they also have to have a tradable or exchangeable component. That value has to be able to be transferred rather than just a mode of record keeping.

It clarified that non-fungible tokens (NFTs) don’t appear to constitute VAs, but if they are used in such a way that falls under FATF standards, they should be regulated as such, even if their general use doesn’t fit the VA definition. The FATF recommends a “functional approach” to regulating these new types of assets that seem to straddle the line of the definition and regulate them on a case-by-case basis.

“Some NFTs that on their face do not appear to constitute VAs may fall under the VA definition if they are to be used for payment or investment purposes in practice,” said the guidance. “Other NFTs are digital representations of other financial assets already covered by the FATF Standards. Such assets are therefore excluded from the FATF definition of VA, but would be covered by the FATF Standards as that type of financial asset.”

The DeFi problem

The FATF’s VASP definition covers “any natural or legal person” who is a business acting on behalf of another legal or natural person conducts the exchange of VAs to fiat or other VAs, the transfer of VAs, the “safekeeping and administration of VAs or instruments enabling control over VAs” and “participation in and provision of financial services related to an issuer’s offer and/or sale” of VAs.

For centralized entities, this is pretty clear-cut. If an entity is facilitating a transfer, exchange or custodial service, it’s likely subject to VASP standards.

What’s less clear is how it applies to blockchain-based services like decentralized applications (DApps).

The clarifications say DApps are not VASPs since the standards don’t apply to the underlying software. However, creators, owners, operators or anyone maintaining “control or sufficient influence in the DeFi arrangements” likely are, even if portions of the protocol are decentralized or automated.

In brief, the FATF is asking countries to identify owner/operators of protocols and hold them to the VASP standards:

“For example, there may be control or sufficient influence over assets or over aspects of the service’s protocol, and the existence of an ongoing business relationship between themselves and users, even if this is exercised through a smart contract or in some cases voting protocols. Countries may wish to consider other factors as well, such as whether any party profits from the service or has the ability to set or change parameters to identify the owner/operator of a DeFi arrangement.”

Still the FATF is leaving a lot of room for countries to decide for themselves how they want to deal with DeFi. In a nod to the pace of development in the space, the FATF guidance acknowledges that jurisdictions will have to continually reassess new projects and how they relate to the guidance. However, it warns that many projects wield the word “decentralized” when there remains some natural or legal person that could be held accountable.

“It seems quite common for DeFi arrangements to call themselves decentralized when they actually include a person with control or sufficient influence, and jurisdictions should apply the VASP definition without respect to self-description,” said the guidance. 

© 2021 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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Author: Aislinn Keely

FATF Crypto Guidance Looks to Bring Industry in Line With Banks

Global anti-money laundering (AML) agency the Financial Action Task Force (FATF) has released its updated guidance for firms that handle cryptocurrency and virtual assets.

It appears designed to corral much of the nascent industry into the existing regulatory framework for banks.

After incorporating industry feedback from April 2021, the updated rules for so-called virtual asset service providers (VASPs), published Thursday, signals that regulation is coming for crypto firms, both centralized and decentralized.

Since 2018, the FATF has issued a series of draft papers and working group documents that sought to define VASPs and virtual assets, and also recommend how countries implement the “Travel Rule” for crypto, shorthand for the requirement that VASPs share customer data for transactions over a certain threshold.

‘Unhosted’

More recently, the FATF has tried to account for transactions to and from “unhosted wallets” (generally referred to as non-custodial wallets among crypto users), and also shoehorn into its framework new areas like decentralized finance (DeFi), non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs).

“We recognize that there are a number of areas where both countries and the private sector have wanted more guidance from the FATF level about how they can implement this in practice,” said FATF Policy Analyst Ken Menz in an interview with CoinDesk. “I think this really shows just how fast the virtual asset ecosystem changes, and how quickly, new technologies, new businesses, new models appear. I think it is a challenge for anyone to just keep on top of everything new that happens in this industry. “

While the release of FATF’s updated guidance will increase the urgency for VASPs to become compliant, there is also a recommendation that regulators be flexible during the initial rollout, acknowledging the real-world issues VASPs and Travel Rule service providers have pointed out to them.

“The FATF is basically saying that regulators can take a staged approach to enforcement of the Travel Rule so their [local] VASPs can realistically implement it,” said Pelle Braendgaard, CEO of crypto AML firm Notabene. “They are also recommending that VASPs be able to continue to do transactions with VASPs in non-compliant jurisdictions, to avoid excluding firms in the developing world, for example.”

The message from FATF is that countries have to implement these standards now, Menz stated. However, using the Travel Rule as an example, in that implementation, they might want to consider a staged or phased approach to the implementation of that.

“We recognize there is a lot of effort that goes into building the compliance tools to do this. And there may be a certain level of time that a VASP needs to invest in the necessary technologies to enable them to comply,” Menz said.

It’s an open question what effect leveling the regulatory playing field will have on a sector that’s focus has been solely on innovation for the last decade.

Regulatory clarity is much needed in crypto, and the FATF’s acknowledgement that virtual assets are too big to ignore ought to boost mainstream adoption, said David Carlisle, director of policy and regulatory affairs at Elliptic.

In the meantime, FATF’s updated guidance could – perhaps counterintuitively – present the greatest opportunity for banks and larger financial institutions entering the space, according to Carlisle.

“Complying with financial regulation takes time and money, and businesses that have historically invested in compliance resources will have a significant head start,” Carlisle said. “Banks looking to enter the virtual asset space have been eager for greater regulatory clarity, and the FATF is giving them a huge boost in that regard.”

DeFi defined

The fast-moving DeFi arena has proved to be a tricky area to set out guidance, given that the FATF standards generally apply to financial intermediaries. The guidance indicates that those who maintain “control or sufficient influence” over a DeFi arrangement should be regulated for AML purposes.

This suggests that where DeFi developers have the ability to restrict coin listings on a DEX, operate a domain that enables user access, or are otherwise able to intervene in the activities of a DeFi marketplace in a significant way – they could very well be captured by regulation, noted Elliptic’s Carlisle.

“Helpfully, the guidance clarifies that individual governance token holders shouldn’t fall within the regulatory perimeter if they don’t exercise this type of influence over activities in a particular DeFi marketplace,” he said.

The guidance sets out how the FATF standards can apply in a DeFi arrangement and encourages countries to take an expansive approach to the definition of what is a VASP, said FATF’s Menz.

“So, not to focus on the terminology, not to focus on whether something calls itself DeFi and look about what we call owner-operators of DeFi arrangements and the extent to which there’s control or sufficient influence over that protocol in determining whether it would be VASP,” said Menz, adding:

“DeFi has exploded in popularity over the last year, but I don’t think we know exactly how it’s going to evolve over the future, to what extent is it going to be incorporated into traditional finance, will protocols become decentralized or be partially decentralized?”

Devilish detail

While the updated guidance shows a good faith effort to address concerns regarding earlier drafts, there were points that still needed to be revised, according to Travel Rule compliance provider Shyft Network, issues that were outlined in the firm’s response to FATF earlier this year.

For example, FATF’s expansive definition of VASPs creates certain inconsistencies around the concept of key signers or holders of a private key who may be involved in the signing of messages on behalf of smart contracts, particularly in the rapidly-expanding realm of DAOs.

The implication, which FATF’s updated guidance provides only a slight nuance around, is that a DAO’s key signers would be classed as being a VASP, Shyft co-founder Joseph Weinberg said in an email.

Another point of contention is FATF’s unclear distinction between development companies and open-source software developers that are individuals. “The final guidance makes minor edits around the use of the term ‘developers,’ but no further clarity is provided to distinguish between development companies and open-software developers,” Weinberg said.

Finally, the application of a bank-grade AML framework onto unhosted wallets remains a major challenge, he said. There is a recommendation from FATF that greater use of blockchain analytics must come into play, but the onus when it comes to mitigating money laundering is on VASPs.

“The final guidance does not provide any further clarity on FATF expectations when VASPs transact with unhosted wallets and in fact reinforces the idea that such virtual asset transfers should be treated as higher risk transactions that require enhanced scrutiny and limitations,” Shyft’s Weinberg said.

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Author: Ian Allison

SEC Will Not Approve Leveraged Bitcoin ETF: Report

The U.S. Securities and Exchange Commission (SEC) will not approve the listing of leveraged bitcoin exchange-traded funds (ETF).

  • The SEC instructed at least one prospective ETF provider not to proceed with their plans for a leveraged funds, the Wall Street Journal reported on Thursday, citing a person familiar with the matter.
  • The U.S. markets regulator wishes to limit bitcoin-related investment vehicles to those that provide un-leveraged exposure – in others words not comprised of borrowed funds.
  • The report emerges two days after Valkyrie Investments filed to offer 1.25x leveraged bitcoin futures ETF.
  • After dozens of applications from different providers, the SEC finally approved the listing of a bitcoin futures ETF earlier this month. ProShares’ fund started trading on the New York Stock Exchange on Oct. 19 contributing in no small way to bitcoin’s price surge leading to the cryptocurrency reaching a new all time high of over $66,000.

Read more: Direxion Files for Short Bitcoin Futures ETF

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Author: Jamie Crawley

Thailand Department Store Chain Is Testing Its Own Cryptocurrency

A Thai department store chain is trialing its own cryptocurrency for use by employees with a view to offering it to customers in the future.

  • Central Retail Corp., Thailand’s biggest shopping center developer, is distributing its blockchain-based “C-Coin” to 80,000 employees on a merit basis to use as a substitute for cash in its stores, Bloomberg reported Thursday.
  • The C-Coin may be expanded to customers once employee testing is complete.
  • Kowin Kulruchakorn, chief innovation officer for Central Retail Corp.’s tech arm, said plans are not settled as to how the coin would be distributed to customers, such as listing it for trading.
  • According to its website, Central Retail Corp. operates over 2,000 stores across 54 provinces in Thailand, as well as over 100 in Vietnam and nine in Italy.

Read more: Walmart Has Quietly Begun Hosting Bitcoin ATMs

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Author: Jamie Crawley

Bitpanda hires JPMorgan fintech executive to lead Pro product

Bitpanda, the $4.1 billion Austrian fintech firm, has announced the hire of JPMorgan executive Joshua Barraclough to lead Bitpanda Pro – a platform targeting experienced traders and institutional investors.

Barraclough most recently served as co-head of digital innovation at the investment bank, responsible for creating new businesses and products. Before that, Barraclough was the bank’s global head of fintech.

He will now lead a division in Bitpanda Pro focused on catering to experienced traders, professionals and institutional investors. The platform has seen average daily trading volume quadruple in the first half of 2021, according to a press statement. 

The standard Bitpanda product allows retail investors to invest in a range of products, ranging from crypto to stocks to precious metals.

“As cryptocurrency investments further become part of mainstream financial markets, retail and institutional investors are demanding tools which enable them to pursue traditional investing strategies while navigating trading nuances specific to digital assets,” said Barraclough. “This space is complex, and while there are a fierce number of companies out there trying to win, very few have the right tech, expertise and culture to make this happen.”

Barraclough is the latest in a string of high-profile hires for the fast-growing fintech firm. It has also recently nabbed former regulator Matthias Bauer-Langgartner as its managing director in the U.K. and Ireland, as well as former Revolut executive Irina Scarlat as chief growth officer.

The company raised $263 million in a Series C round Peter Thiel’s Valar Ventures in August.

© 2021 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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Author: Ryan Weeks

Bitpanda Pro Hires Former JPMorgan Exec to Lead Growth in Europe

Austria’s first tech unicorn, Bitpanda, hired former JPMorgan executive Joshua Barraclough as CEO of digital-assets exchange Bitpanda Pro, the company said Thursday.

Prior to joining Bitpanda Pro, which targets experienced traders and institutions, Barraclough was co-head of digital innovation at JPMorgan in London, where his role was to come up with bleeding-edge innovative businesses and products and services helping to change traditional finance.

The move from a traditional bank to Bitpanda was a “no-brainer,” Barraclough said in an interview. “As cryptocurrency investments further become part of mainstream financial markets, retail and institutional investors are demanding tools which enable them to pursue traditional investing strategies while navigating trading nuances specific to digital assets,” he said.

Barraclough described the crypto arena as complex, adding that while there are many companies vying for leadership positions, few have the right tech, expertise and culture to reach them.

Read more: Crypto Exchange Bitpanda Raises $263M at $4.1B Valuation

In August, the Vienna-based investment-trading platform raised $263 million in a Series C funding round led by PayPal founder Peter Thiel’s Valar Ventures. The round valued the company at $4.1 billion. The fresh capital is being used to double down on technology, international expansion and the growth of its team.

Bitpanda investors include the billionaire hedge fund manager Alan Howard, REDO Ventures, LeadBlock Partners and Jump Capital.

The company was founded as a bitcoin exchange in 2014 by Eric Demuth, Paul Klanschek and Christian Trummer, It has expanded beyond crypto to offer the trading of stocks, precious metals and exchange-traded funds.

Bitpanda Pro was introduced in August 2019. It is used by traders and European Union-based companies ranging from private banks to family offices and hedge funds.

Bitpanda currently has a 600-strong team and tech hubs and offices in eight cities including Vienna, Berlin, Paris and London.

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Author: Tanzeel Akhtar

UPenn’s Wharton Taps Coinbase to Accept Crypto for Online Blockchain Course

A new online executive education program at the Wharton School of the University of Pennsylvania will accept payment in various cryptocurrencies via Coinbase, including bitcoin, ether and USDC, the school said Thursday.

The Ivy League business school is launching the six-week “Economics of Blockchain and Digital Assets” course for “business and technology professionals seeking to learn about blockchain and digital assets through its value-driving principle: economics,” according to a statement.

The Philadelphia-based Wharton said it will be the first Ivy League institution or U.S. business school to accept cryptocurrency from program participants.

“We designed this program for business professionals and executives from a range of backgrounds, including traditional finance, management and tech,” said the program’s academic director, Wharton professor and blockchain author Kevin Werbach.

Wharton will partner with blockchain consulting firm Prysm Group to offer the certificate program.

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Author: Michael Bellusci

Cathie Wood’s Ark Invest Scoops Up 2.2M Falling Robinhood Shares

Cathie Wood’s ARK Investment Management picked up a large number of Robinhood (NASDAQ: HOOD) shares on Wednesday, despite the platform’s poor crypto revenues earnings.

  • The move came as Robinhood shares fell roughly 8% on Tuesday after the zero-commission trading platform missed badly on revenue expectations.
  • ARKK, an exchange-traded fund that seeks to invest in “disruptive innovation,” saw 1,728,431 shares added to its portfolio with a fund weighting of roughly 0.28%, according to an ARK Trade Notification on Wednesday.
  • The ARKW fund, which invests primarily in technologies associated with the “next generation internet,” saw a further 320,211 shares added Wednesday.
  • Meanwhile, ARKF, a fund that invests in FinTech innovation, saw a further 192,038 shares added.
  • In total, bitcoin bull Cathie Wood’s funds picked up a total of 2,240,680 shares.
  • Robinhood shares, trading under the ticker symbol HOOD, have fallen around 50% since they first debuted on the Nasdaq exchange.
  • The price of $HOOD stood at $35.44 at the closing bell.

Read more: Cathie Wood’s Ark, 21Shares Team Up on Bitcoin Futures ETF Application to SEC

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Author: Sebastian Sinclair

US Regulators Weigh Avenues for Banks to Hold Crypto: Report

A team of U.S. bank regulators is devising ways in which banks may hold crypto on their balance sheets, provide custody and facilitate client trading.

In an interview with Reuters reported Monday, Jelena McWilliams, chair of the Federal Deposit Insurance Corp. (FDIC), said banks needed to be allowed to get involved with crypto.

“If we don’t bring this activity inside the banks, it is going to develop outside of the banks,” McWilliams said. “The federal regulators won’t be able to regulate it.”

The FDIC is one of the federal banking regulators in the U.S. and one of two entities that provide deposit insurance to federally regulated institutions.

Comments from a top U.S. regulator demonstrate crypto’s prominent rise this year and a rush to regulate and contain particular aspects of the industry as it relates to the traditional finance sector.

Read more: US FDIC Said to Be Studying Deposit Insurance for Stablecoins

Speaking to the Federalist Society in May, McWilliams said her agency wanted to hear from banks about how they are approaching crypto and what role the regulator should play.

A week later, The Office of the Comptroller of the Currency, the Federal Reserve and the FDIC began exploring an interagency policy team to examine the cryptocurrency sector.

“My goal in this interagency group is to basically provide a path for banks to be able to act as a custodian of these assets, use crypto assets, digital assets as some form of collateral,” McWilliams said as cited by Reuters.

“At some point in time, we’re going to tackle how and under what circumstances banks can hold them on their balance sheet.”

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Author: Sebastian Sinclair


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