Sorare partners with NBA to launch fantasy basketball game
The web3 sports fantasy game developer Sorare will launch a fantasy basketball game in partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA).
The game will be free-to-play and include digital collectibles. It is slated to launch sometime this fall, in time for the NBA’s 2022-2023 season, according to a release.
Sorare is an Ethereum-based NFT platform that already offers digital collectibles for a fantasy soccer game. Last year, the firm scored $680 million in funding to reach a $4.3 billion valuation.
Sorare also signed on tennis star Serena Williams on its board in January of this year to help expand new sports categories.
Its collection NBA Top Shot was once the king of the NFT market and accounted for the majority of weekly NFT transactions for months following its launch in December 2020. That had sharply declined by mid-2021.
“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players,” said NBA commissioner Adam Silver in a statement. “With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”
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Author: MK Manoylov
