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Socios has extended a deal to develop an $ARG fan token for the Argentine Football Association through at least 2026.

The two will also build a gamified, web3-ready, engagement and rewards community for Argentine fans through the tokens, which will be built on the Chiliz blockchain.

Socios leverages blockchain technology to provide fan tokens, collectibles and other digital assets to sports organizations. Last year, it partnered with the management firm behind the New England Patriots and the National Hockey League’s New Jersey Devils. It had partnerships with 24 National Basketball Association franchises as well.

Socios is tapping into a soccer-wild country. In a survey of Argentines, Statista found that 85% of them are interested in the sport. Perhaps more noteworthy is the popularity digital assets are seeing. With annual inflation at 64% in August, with some forecasts sending it to 90% by year’s end, locals swap their pesos as quickly as possible, be it for U.S. dollars, bitcoin or anything that’s simply not a peso. According to a Morning Consult survey earlier this year, nearly 60% of Argentine respondents said they’d bought or sold cryptocurrency in the last month. 

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